It’s 2017 guys and that means one thing – the way businesses attract potential new customers and traffic to their websites has changed significantly. A great way for large corporate organisations is to hold their own, branded conferences, making them stand out as a real influencer for that industry.
If you’re considering starting your own event, consider these 3 event planning fails that you have to be aware of. If your event sucks, then your visitors will only remember you for one thing – failing.
How You Should Plan an Event Effectively:
If you’re determined to go ahead with running your own conference, the there are a few things that you should cover to make sure that your event has the bare minimum.
Depending on the type of customer you’re looking to attract, you’ll want to include a few things to make sure your event runs smoothly and proves to be a success.
Consider the following for any event you want associated with your business or organisation:
- Guest Speakers
Fail No 1 – Repetitive Entertainment:
It’s perfectly normal for event planners to include a form of entertainment at a conference. It’s a great way to keep your audience engaged and encourages participation.
However, getting that entertainment wrong by having the same thing year on year will only have a negative effect.
They’re a great way to brighten the area and really have proven to boost audience participation.
Fail No 2 – Poor or No Wi-Fi:
Let’s be honest, besides the option of free food, what other bonuses do you look for at a business conference? Wi-Fi of course.
If your conference doesn’t have Wi-Fi, then you can say goodbye to a good chunk of visitors. It’s certainly a shame, but many attendees look for Wi-Fi so they can upload images and Tweet’s during the event.
It’s also a great way to encourage the social presence of your event. Include Wi-Fi and create a hash tag for attendees to use when tweeting and sharing content on social media.
Fail No 3 – Lack of Information:
Let’s take a look at an example. You’re planning an event and you create a basic plan of action on Powerpoint or a similar alternative.
What’s the one thing that any attendee will look for?
- Where the event will take place
- How long its going to run for
- Who the speakers are
- Is there any food or entertainment
- Am I going to be able to get copies of the documents
If you cant provide answers and details to those points then you’re in trouble. Make sure that you cover absolutely everything that your clients and visitors might want to access.