marketing-strategy

At the end of each working year, there is always a motivation to come back to work fresh minded and ready to work to your full productivity. You have some time off to recuperate and most importantly, relax. Although the Christmas break itself is a period of relaxation, the build-up can be very stressful, especially if you are a business trying to plan ahead for your new year marketing strategies.

What New Year Marketing Trends Should I Consider?

Every year we seem to see new crazy and unique ideas that marketing expert’s come up with that claim will help your business. It can sometimes be tricky to know which ones to invest your time and money into, how can we predict what the public will buy into? This is why we have come up with a list of the top marketing trends that we think will gain popularity in the new year, so keep reading to find out more!

Video Marketing

Online marketing is becoming an ever-growing platform, so why not make the most of it? People will always opt for the easiest and most time efficient way to find out the information they need, and videos are the perfect example of this. Videos are great because you can get across information in the exact way that you had intended. Keep marketing videos short; they say that on average you have 10 seconds to capture your audience’s attention on your website, so keep the same concept for videos. People, in particular, the younger generation, get bored quickly and if your video is long, they may find themselves skipping through sections of the video, potentially missing out on the most crucial pieces of information.

video on ipad

Personalisation

Although personalising your marketing campaigns has been popular for a while now, it is predicted to gain even more popularity in the New Year. There are several different devices that your campaigns can now be reached from; so mass personalisation can easily be achieved. Email campaigns are one of the simplest ways to personalise to each customer; we’re all used to receiving emails including our name and recommended products based on our previous searches and purchases. If you’re unsure how to perfect personalised emails, take a look at this Kissmetrics useful article we have found.

Instagram

Although in the past Facebook and Twitter have very much dominated the social media aspect of marketing campaigns, Instagram is quickly catching them up. In the past year, Instagram has added several new features such as Instagram stories and paid ads, which has helped it to reach around 800 million users a month. The story feature allows you to add direct links to your website and other channels, making it a hugely successful platform for businesses. So if you haven’t made an Instagram page for your business, it may be a very valuable idea to look into.

Chatbots

The main purpose for marketing strategies is to gain traffic to your website and increase awareness of your company, which means that it is important that when they get to your website, the hard work doesn’t end there. As mentioned before, personalisation has become more and more popular, and Chatbots are a great way of achieving this. Chatbots allow you to have a direct conversation with customers or clients through a computer programme on your website.

chat bot

Live Streaming

Live Streaming is a great way to let existing, and potential customers and clients have an insight into your business. People love being nosey and seeing ‘behind the scenes’ videos, especially if it is a company that they are looking into investing their money into. An essential aspect of a successful business is being trustworthy, so what better way to gain peoples trust than showing them exactly what your business has to offer and introducing them to your team? You can also add upcoming sales or promotions, as well as any important information that would contribute to people choosing you over your competitors.

Events

Marketing events always have been and most likely always will be one of the best ways to gain awareness of your business. Whether you hold your event or you hire out a stall at a local event, it is a great way to directly talk to people about what your company has to offer. Why not make your business stand out from the crowd and make it fun, entice people to find out more by hiring a Smart Inflatable Photobooth, tailored for marketing and social events. Business Events Finder is a useful tool to find events in your local area specific to your sector of work.

marketing event

Blogs

Bloggers and vloggers seem to be taking over the world nowadays, which means that even though you are a business, there is no reason why you shouldn’t join the trend and start a blog. It is most likely that most websites already have a blog, so we’ve researched into some of the biggest predicted blogging trends for the New Year. The main trend may surprise you as people are spending time reading into longer blogs, people spend a huge chunk of their day on the internet, so they do in fact have the time to read long blogs. As well as this, people are more attracted to blogs that involve pictures and diagrams, so why not get your creative head on and see how you get on blogging?

Summary

Each year marketing trends slightly change, and the main reason for this is, in fact, to keep up with the constantly advancing technology. You want to make sure that your marketing campaigns are tailored towards your specific target audience, and the key to this is to make a detailed plan. If you plan ahead, then the likelihood of issues arising minimise and it leaves you more time to focus on ensuring that your plans do their purpose. Take a step out of your comfort zone in the New Year and try some ideas that are a little different to what you are used to, you may surprise yourself!

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